2024 Toyota Highlander Platinum in Storm Cloud. Photo Credit: Toyota.

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Fastest- and Slowest-Selling New And Used Cars In Today's Market

Written By: CarPro | Aug 31, 2023 3:20:38 PM

Popular new and used cars aren't selling as fast this year as they were one year ago, according to the latest research from iSeeCars.com  Researchers say consumer fatigue with new and used car pricing is impacting their rate of sales, as consumers look outside mainstream models to find lower prices. Currently:

  • Top-selling NEW models are selling 29.2 percent slower than last year
  • Popular USED cars are selling 26 percent slower than last year

The average used car sells in 49 days, which is 6.1 percent faster than a year ago, but new cars have slowed by 25.7 percent.

Other notable stats:
  • New and used electric cars now take twice as long to sell despite massive price drops over the past year
  • The Tesla Model Y is the fastest-selling used EV, taking an average of 47.6 days to sell

Hottest new model on the market:

The Toyota Grand Highlander Hybrid is the fastest-selling new model right now spending an average of just 9.2 days on the lot.

iSeeCars: Slowest-Selling Used Cars


Currently, the Tesla Model S is the slowest selling used car - spending an average of 88.3 days on a dealer lot before being sold.  The Jeep Cherokee is the slowest-selling new car - taking an even longer 128.7 days on lots before being driven off by a new owner.

“Dealers and manufacturers have typically targeted 60 days as the time to sell a vehicle, though that number dropped dramatically during Covid due to shortages in new and used car supply,” said iSeeCars Executive Analyst Karl Brauer. “The 10 slowest selling used cars are now all above 60 days, while the 10 slowest selling new cars are all above 87 days, confirming the shift back to a normal, if not excessive, supply of cars on dealer lots.”

 

Top 10 Slowest-Selling Used Cars – iSeeCars Study

Rank
Model
Avg. Days on Market
Avg. Price
1
Tesla Model S
88.3
$65,216
2
Buick Envision
82.3
$29,057
3
Ford Mustang Mach-E
75.8
$42,503
4
Land Rover Discovery Sport
73.6
$30,206
5
Cadillac XT4
71.9
$31,650
6
Tesla Model X
71.4
$70,835
7
Land Rover Range Rover
68.4
$75,060
8
Chevrolet Blazer
65.9
$31,644
9
Chrysler 300
64.7
$25,021
10
Buick Enclave
64.3
$32,075
 

 

Top 10 Slowest-Selling New Cars – iSeeCars Study

Rank
Model
Avg. Days on Market
Avg. Price
1
Jeep Cherokee
128.7
$39,238
2
Land Rover Discovery Sport
119.4
$53,422
3
Buick Envision
117.0
$39,917
4
Ford Mustang
108.6
$56,670
5
Mazda MX-5 Miata
107.3
$34,543
6
Lincoln Aviator
105.1
$69,283
7
Nissan LEAF
95.2
$32,770
8
Ford Edge
93.6
$42,746
9
Nissan Murano
88.7
$45,130
10
INFINITI QX80
87.2
$82,847

 

 

iSeeCars: Fastest-Selling New and Used Cars


The fastest-selling used car right now is the Honda HR-V, followed by the Acura ILX and Toyota Highlander Hybrid. The fastest-selling new cars are the new Toyota Grand Highlander Hybrid, Land Rover Range Rover and the Toyota Grand Highlander.

Top 10 Fastest-Selling Used Cars – iSeeCars Study

Rank Model Avg. Days on Market Avg. Price
1
Honda HR-V
34.4
$24,496
2
Acura ILX
35.3
$26,091
3
Toyota Highlander Hybrid
36.6
$42,119
4
Acura RDX
36.8
$35,864
5
Hyundai Venue
38.0
$19,764
6
Honda Insight
38.3
$24,567
7
Honda CR-V
38.5
$28,660
8
Honda Civic
38.8
$24,619
9
Toyota C-HR
38.9
$23,462
      10
      Toyota Sienna (hybrid)
       39.1
       $44,233
 

Top 10 Fastest-Selling New Cars – iSeeCars Study

Rank
Model
Avg. Days on Market
Avg. Price
1
Toyota Grand Highlander Hybrid
9.2
$56,396
2
Land Rover Range Rover
10.4
$149,241
3
Toyota Grand Highlander
10.7
$53,705
4
GMC Yukon
19.7
$82,342
5
Lexus NX 350h
19.7
$51,510
6
Kia Forte
21.0
$23,867
7
Subaru Crosstrek
21.8
$31,250
8
BMW X1
22.1
$46,310
9
Toyota Corolla
22.6
$24,819
10
Toyota Sienna (hybrid)
22.9
$51,170
 

Electric Vehicles

EV sales have sold to a crawl - even with the big price drops we've seen over the past year.  New EVs are spending 25.2 to 50 days to sell over the past year.  The news is even worse for used EVs which are selling even slower. They're on the lot an average of 57.8 days currently. Compare that to 26.4 days a year ago, a 120 percent increase.

To see the entire comprehensive iSeeCars study, click here.

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