Ford Named Most American Brand By Republicans and Democrats

Ford Motor Co. is ranked as the “quintessentially American” brand among both Republicans and Democrats in a new nationwide survey conducted as the United States approaches the 250th anniversary of its founding.

The "America at 250: What the Nation Believes" survey conducted by Morning Consult surveyed more than 11,000 U.S. adults in February and was reported by the Detroit Free Press and FOX News. Along with winning over both Republicans and Democrats, FOX NEWS reports Ford was also #1 across every income bracket.  

Ford’s position at the top of the list reflects the company’s deep historical roots. Founded in 1903 by Henry Ford in Dearborn, Michigan, the automaker transformed manufacturing with the introduction of the moving assembly line in 1913. That innovation dramatically reduced the cost of automobiles and helped make personal transportation accessible to millions of Americans.

The Model T, often called the car that put America on wheels, played a major role in reshaping the country’s economy and lifestyle, enabling mobility for families and accelerating the growth of suburbs and highways.

Today, Ford remains one of the largest employers in the U.S. auto industry. The company says it is the largest hourly auto employer in the United States and continues to emphasize domestic manufacturing as part of its brand identity.

Ford Executive Chairman Bill Ford, the great-grandson of the company’s founder, has often said the company’s mission has remained rooted in the same principles that guided its early years — improving mobility and making transportation accessible.

At the same time, the automaker is investing heavily in the future of transportation, including electric vehicles, software development and advanced manufacturing technologies. Ford has committed billions of dollars toward electrification and new mobility solutions as it works to balance its historic legacy with evolving consumer demands.

For Ford, topping the list reinforces a brand identity that has long been tied to American workers, manufacturing and innovation — a connection that remains strong as the nation approaches its semi-quincentennial celebration

The Detroit Free Press says the new study was commissioned by the Business Council, an association of CEOs that includes both Ford and GM's CEOs. According to the news report, the survey's goal was to understand what consumers think about America on a range of subjects. Morning Consult's cofounder and president is reported as saying no company was paid.

Photo: 2024 Ford F-150 Assembly at Dearborn Truck Plant. Credit: Ford.