Acura is detailing its future plans in North America in the coming years. Those plans including expanding the lineup with two new SUVS, including its largest ever SUV, and rolling out an all-new fourth generation RDX.
The automaker shared its plans with U.S. dealers recently while laying out the roadmap for the brand's future in North America. Acura says its strategy will significantly expand the brand's lineup into new segments. Acura says it's focused on both building customer lifetime loyalty and attracting new clients to the brand.
"We are making a big commitment to Acura by delivering products and services that meet the needs of our customers at all life stages, which will create a sustainable long-term direction for the brand," said Eiji Fujimura, president & CEO of American Honda. "The Acura business foundation is sharply focused on the needs of the customer, delivering new products that offer value for money on a premium level, and increasing our speed to market to ensure that our products are highly competitive and meet the latest market conditions."
Along with rolling out new models, it is also developing a new V6 hybrid powertrain for its D-Segment models. Acura says it will deliver sporty performance, improved towing capabilities and environmental
New Adventure-Ready SUV
A new adventure-ready Acura SUV will roll out in the first part of 2028, according to the automaker. Acura says it will deliver the capability customers need for their outdoor adventures - along with modern and premium styling and the comfort and technology customers expect of an Acura.
New 8-Passenger SUV
A new 8-passenger SUV - the brand's largest ever SUV - will join the lineup as well in 2028, slotted above the 7-passenger MDX.
All-New RDX
Acura has previously announced that an all-new fourth-generation RDX Hybrid will come to market in 2028. It will be the first Acura model to feature the company's award-winning two-motor hybrid technology.
Additionally, a new V6 hybrid powertrain is in development for Acura D-Segment models. Acura says it will deliver sporty performance, improved towing capabilities and environmental efficiencies.
Acura U.S. Sales
Recent U.S. sales figures released by Acura show the brand's SUV sales were up 9.9% in the third quarter -which marks the best third quarter for its SUV sales since 2023. Year-over-year Acura saw a sales increase of 4.4% overall. Acura notes that the MDX, the industry's best-selling three-row luxury SUV of all time, has seen impressive growth of more than 25%. The brand's gateway models, the ADX and Integra both lead their segments in retail sales. Acura says all three models will receive meaningful enhancements for the 2027 model year.
Photo: Acura.
