Dodge is launching its newest marketing and advertising campaign for the next-gen 2026 Dodge Charger which is now arriving at dealerships. “Misfits" spotlights the new SIXPACK-powered 2026 Charger Scat Pack. Dubbed by the automaker as the “world’s fastest AWD muscle car", its 3.0L twin-turbocharged high-output engine delivers 550 horsepower and rockets from 0-60 in just 3.9 seconds.
“You don’t introduce the next generation of the world’s fastest AWD muscle car with something polite,” said Olivier Francois, Stellantis global chief marketing officer. “A decade ago, Dodge Charger redefined what a modern muscle car could be. This isn’t just evolution; it’s provocation. Our new campaign for the next-gen Dodge Charger Scat Pack is designed to remind the world that performance still has the power to move culture, inspire loyalty and convert desire into momentum.”
You'll see the SIXPACK Charger Scat Pack tearing up the street in the new ad "Misfits" campaign that's a nod to the brand's 2015 "Predators" campaign for the 707-horsepower 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat.
“The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude — power you can feel and performance you can’t ignore,” said Matt McAlear, Dodge CEO. “We’re launching this campaign as the world’s fastest AWD muscle car is arriving in Dodge dealerships across the country. This new campaign captures exactly what the Dodge brand stands for: muscle, performance, attitude and the unmistakable thrill that comes from driving something built to stir your soul. The future of muscle is here, and this twin-turbo Charger Scat Pack is quicker, faster and more capable than ever.”
The next-gen Dodge Charger multi-energy lineup recently won 2026 North American Car of the Year.
The SIXPACK-powered Charger Scat Pack is available at a starting MSRP of $54,995.
Photo: Stellantis