Subaru is once again renewing its partnership with the Leukemia & Lymphoma Society (LLS). The automaker says it's partnering with the (LLS) for the seventh consecutive year for Subaru Loves to Care month, which kicked off last week and runs through June. The annual campaign is designed to spread hope to cancer patients via goodwill messages and blanket donations. The automaker says by the end of the year, Subaru of America and its retailers will have donated 230,000 blankets to those battling cancer.
Read more in the Subaru press release below:
June 1, 2022 , Camden, N.J. - Subaru of America announced that as part of its commitment to helping all people lead healthy lives, the automaker will partner with The Leukemia & Lymphoma Society (LLS) for the seventh consecutive year for Subaru Loves to Care month in June.
In partnership with LLS, Subaru and 616 Subaru retailers will deliver warm blankets, arts and crafts kits, and handwritten messages of hope to patients bravely fighting cancer. By the end of the year, Subaru and its retailers will have delivered more than 230,000 blankets and thousands of messages of hope directly to patients. Additionally, during Subaru Loves to Care month from June 1-30, 2022, Subaru, the largest automotive donor to LLS, will match online gifts to LLS.org dollar-for-dollar up to $250,000 in total.
“At Subaru, we believe all people should have the opportunity to live comfortable and healthy lives, and with our retailers we’re committed to spreading hope to blood cancer patients who are courageously living with cancer,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America. “We hope our donations and messages offer warmth and hope to these brave patients and their families.”
Patients battling blood cancer are in the fight of their lives. Every three minutes in the U.S. a new person joins those diagnosed with leukemia, lymphoma or myeloma. The recovery is long and often leaves patients feeling weak, cold and isolated. The donation of blankets, arts and crafts kits, and messages of encouragement from Subaru is intended to provide hope and warmth, as well as show support for blood cancer patients nationwide.
“Supporting patients and families is central to everything we do at The Leukemia & Lymphoma Society, and meeting community needs is incredibly important to us,” said Dr. Louis J. DeGennaro, LLS President and CEO. “Through our long-standing partnership with Subaru, together we deliver comfort and reassurance to blood cancer patients across the country, showing them that they are not alone. Subaru’s generous contribution continues to fuel our mission, funding patient support, advocacy and pioneering research that breaks new ground in the fight against blood cancer.”
Those looking to write a message of hope for patients in their community are invited to visit their local Subaru retailer. To learn more about Subaru Loves to Care, please visit www.subaru.com/care and follow #SubaruLovesToCare. To learn more about the Subaru Love Promise, please visit www.subaru.com/lovepromise.
Photo Credit: Subaru