Left to Right: Berry Feiz, Area Vice President for Asbury Automotive; Adrienne Stephens, development director at Rutledge Cancer Foundation; Lynn Hammer, executive director at Rutledge Cancer Foundation, and George Johnson, GM of Park Place Motorcars Fort Worth. 

News

Park Place Motorcars Fort Worth Grand Reopening Event Benefitting Rutledge Cancer Foundation

Written By: CarPro | Oct 16, 2026, 10:17:56 AM

Congrats to our friends at Park Place Motorcars Fort Worth, a CarPro certified dealership affiliate, on the recent grand opening of their newly renovated showroom and service facilities following an extensive 13-month renovation.  It couldn't come at a better time with Mercedes-Benz set to launch a number of big updates, new and all-new models soon.

The Bryant Irvin Road dealership takes on the Mercedes-Benz EVolution Design and includes a sleek new showroom featuring contemporary architecture and an open environment. A redesigned client lounge offers a self-service coffee bars and areas for clients to meet with sales and service advisors.

 

_A220329

George Johnson, General Manager of Park Place Motorcars Fort Worth.
Photo credit: Michael Ainsworth.

“This celebration was an opportunity to welcome our clients and friends from throughout Fort Worth into the dealership and thank them for their support,” said George Johnson, General Manager of Park Place Motorcars Fort Worth. “Park Place has a long history in Fort Worth, and many of the relationships we have built extend well beyond the dealership. We value the opportunity to serve this community and to celebrate this milestone with the people who have been part of our story.”

The grand opening event featured remarks from Park Place leadership, Fort Worth City Councilman Michael Crain, and Mercedes-Benz Southern Region Area Manager Frank Gomez.

Last week's celebration benefitted Rutledge Cancer Foundation, a Fort Worth nonprofit that provides support to adolescents and young adults diagnosed with cancer.  Park Place Motorcars presented a $10,000 check to the nonprofit during the festivities.

park-place-motorcars-ainsworth

Left to Right: Berry Feiz, Area Vice President for Asbury Automotive; Adrienne Stephens, development director at Rutledge Cancer Foundation; Lynn Hammer, executive director at Rutledge Cancer Foundation, and George Johnson, General Manager of Park Place Motorcars Fort Worth. 
Photo credit: Michael Ainsworth.

 

The project also updated the dealership's service drive and increased parking lot capacity by nearly 400 spaces. Once construction on the shop and detail building is completed, the finished dealership will have more than 11,000 square feet of new construction.

_A220297

park-place-motorcars-opening-ainsworth-5

park-place-motorcars-opening-ainsworth-6

Classic were in attendance, too. Members of the Mercedes-Benz Club of Fort Worth provided a red 1971 280SL convertible and a blue 1959 190SL as well as a maroon 1960 220SE for display during the celebration.

park-place-motorcars-opening-ainsworth-7

park-place-motorcars-opening-ainsworth-8

park-place-motorcars-opening-ainsworth-9

About Park Place Dealerships

Park Place Dealerships was founded in 1987 and employs more than 1,400 Members. Park Place Dealerships operates three collision centers, an auto auction, and nine full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Land Rover, Acura and Sprinter Vans. For more information, visit parkplace.com.

All Photos Credit: Michael Ainsworth.
 

Save up to 60% on Vehicle Protection

Compare the top providers via Chaiz, an Official CarPro Partner.

Jerry Reynolds

“Our listeners know we will always be upfront with them. Partnering with Chaiz means we can connect them with a resource that takes the same honest approach we do.”

"The Car Pro" Jerry Reynolds