Exciting news for collector car fans. Mecum Auctions will soon launch its own 24/7 channel on The Roku Channel. Mecum Auctions TV launches on Tuesday, June 17th. Mecum says it expects to reach an estimated 90 million Roku accounts worldwide on its new free ad-supported streaming TV (FAST) channel.
“Launching a 24/7 Mecum channel on The Roku Channel is another exciting step forward in our mission to make Mecum content more accessible than ever before,” Chief Operating Officer of Mecum Auctions Sam Murtaugh said. “By expanding our presence to The Roku Channel, we’re complementing our existing platforms with an always-on destination for auction action, exclusive content, and fan favorites. It’s all part of our continued commitment to broadening our reach, engaging new viewers, and sharing the Mecum experience with automotive enthusiasts everywhere.”
Mecum says from rare vintage classics and iconic muscle cars to exotic supercars and beyond, its channel will provide unparalleled access to the high-energy action on the Mecum auction block. Viewers will be able to watch thousands of hours of auction coverage - but note - it won't be LIVE coverage. Live TV broadcast coverage will continue to stream exclusively on ESPN+, and viewers can watch the same commentated coverage on Mecum Auctions TV on The Roku Channel 72 hours later.
The new channel will offer a diverse library of coverage spanning decades of Mecum history. Programming will include long-form, film-quality features, short-form auction action reels, and some of the biggest sales and wildest cars ever to cross the Mecum auction block. Viewers will also get behind-the-scenes looks at top-shelf collections, in-depth collector stories and more.
Mecum Auctions TV launches June 17th.
Photo: Mecum Auctions, Inc.