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LAST CALL! Big July 4th Sales Through Monday

Written By: Jerry Reynolds | Jul 3, 2025 6:44:09 PM

As always, car dealers view holidays as a time when they go into volume mode.  July 4th is a rare opportunity for them to start a new month on a high note.  Even as weird as this year is shaping up to be, it is still a holiday and it’s bargain time for you.

There is further urgency for car buyers who missed the end of month and end of quarter on June 30th:  The great incentives across the board were largely extended through Monday, July 7th.  However, I look for a dip down in incentives and we already know upward pricing adjustments are going to happen, due to the tariffs. 

Dealers will be very aggressive this week on trade values because the used market continues to rise, and they won’t miss any business.  They are concerned about the effect of the tariffs and lower incentives, and I can tell you from my many years owning dealerships, you push for NOW.  Dealers cannot control incentives or tariffs, so to coin a phrase, the want to “get while the getting’ is good.”

If you were thinking of a new vehicle this year, or you want to take advantage of Tax Code 179, I can tell you 100% confidence, vehicle prices will indeed be higher starting next Tuesday.

Go directly to any of our terrific dealer partners by clicking on BUY A CAR, then CERTIFIED CAR PROS.  Click the brand in which you are interested, put in your zip and the closest dealer will come up along with my contact person.  Be sure to speak to them.  If you email them, your VIP Certificate will come right back to you.  Print it and take it with you!

If you’ve put buying off for one reason or another, take the leap now.   

Photo Credit: Fahroni/Shutterstock.com