Get ready America - Kia is planning to enter the U.S. pickup segment. Not right away, but by 2030. It's part of the automaker's aggressive strategy to grow its footprint here in the U.S. where it hopes push sales past 1 million units. Kia CEO Ho Sung Song outlined the automaker's plans during 2026 Kia CEO Investor Day earlier in April.
Kia already builds a pickup called the Tasman which launched last year in overseas markets. Like the Tasman, Automotive News reports the truck planned for the U.S. will be also be midsize pickup. Kia says it will ride on a body-on-frame platform and will be offered as a hybrid and an extended range EV.
According to Automotive News, Kia expects to sell 90,000 pickups annually in North America and capture roughly 7 percent of the midsize pickup segment by 2034.
In outlining its big picture goal, Kia says it is targeting 1.02 million in U.S. sales by 2030 which would be an overall 6.2 market share.
Kia posted its highest-ever U.S. sales in 2025. Other growth plans in the U.S. include doubling its hybrid offerings to eight from the current four. It also plans to strengthen the volume of its SUVs.
Kia's pickup announcement comes after its sibling Hyundai previewed its Bronco-like Boulder concept at the New York International Auto Show.
