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Jeep is updating its industry-exclusive Badge of Honor Program. The updates include new trails, challenges and features. They also bring the off-roads reward program to more states and Jeep owners across the U.S.
“The Jeep Badge of Honor program represents the spirit of adventure and community that defines our brand. Quite simply, no other brand can offer off-roading experiences quite like Jeep can,” said Aamir Ahmed, global head of Jeep brand off-road and EVs. “With the expansion of these new features and an enhanced app experience, we’re giving Jeep owners even more ways to explore, connect and celebrate their off-road achievements. These advancements reflect our commitment to evolving the Jeep lifestyle and empowering our customers to take their journeys further than ever before.”
Photo: Stellantis.
The Jeep Badge of Honor program allows Jeep owners to earn digital and physical badges by completing designated off-road trails. By downloading the Jeep Badge of Honor app, participants can discover new trails and connect fellow off-roaders and Jeep enthusiasts.
The program has resonated with Jeep owners, who've turned it into a social media success story. Jeep says in just 24 hours of its Jurassic Park-themed badge release, more than 10,000 badges were claimed, nearly 40,000 Instagram story views were recorded, 5,000 new members joined the Badge of Honor platform and more than 100 community posts were generated in the Jeep Badge of Honor Facebook group.
New Trail Challenges
Program participants can compete in six new challenges in which users will be challenged to complete a specific subset of trails or activities. Each completed challenge earns in-app badges and points, which they have the option to share on social media. Here are the six new trail challenges:
- Month Streaker – Complete at least one trail per month for six consecutive months
- Marathoner – Conquer 26 unique trails
- Trail Titan – Complete every Core Jeep Badge of Honor Trail
- Explorer Extraordinaire – Finish 10 unique trails
- Digital Detour – Complete any three Digital Trails
- Moab Marvel – Complete all Badge of Honor trails in Moab, Utah
New Core Trails
In addition, there are four new Core Trails available in previously unrepresented states. Once a driver completes these trails, they earn a physical badge to display on their Jeep vehicle.
- GOAT Trail, Cross Bar Ranch Off Road Park, Oklahoma
- Lost Trail, Murphy, Idaho
- Amatista Ledges, Doña Ana, New Mexico
- Trail 8049, Black Hills National Forest, South Dakota
- Trail #421, Stony Lonesome OHV Park, Alabama
- The Fallen, Hurricane, Utah
Digital Trails
Jeep says new Digital Trails and enhanced app features more accessible and diverse off-roading experiences for all skill levels. They feature in-app badges and points once completed. Recently added trails include:
- Trail #29, Cabwaylingo State Forest, West Virginia
- Steel Pass, Death Valley National Park, California
- Silver Lake ORV Area, Mears, Michigan
- Humps and Bumps, Walker Valley Forest, Washington
- Little Widowmaker, Hollerwood Offroad Park, Kentucky
- Lower Terminator, New River, Arizona
- Upper Terminator, New River, Arizona
- Quebradas Backcountry Byway, Escondida, New Mexico
- Rimrocker Trail, Montrose, CO to Moab, Utah
- Fruity Pebbles, Black Hills National Forest, South Dakota
- Crazy Woman Canyon Road, Buffalo, Wyoming
For trail enthusiasts looking to elevate their Badge of Honor experience and earn physical badges, drivers can use Jeep Adventure Guides, a built-in off-road adventure trail guide system. Downloaded directly to the Uconnect 5 Nav system and available for most Core Trails, these guides make it easier to discover and navigate off-road routes in vehicles equipped with Adventure Guide technology.
Updated Interactive Trail Map
The app features a redesigned, user-friendly trail map:
- Trail map now features different colored pinpoints and icons for the different types of trails and activities
- Users can filter the map for trails they have completed
- Users can now view detailed information for each trail, including a trail image, difficulty and user ratings, distance from their current location, and the trail’s exact location
For more about the Badge of Honor program click here.
Photo: Stellantis.