This is the last weekend of January, which means the deals are going to get even better. Inventories are building fast and, in fact, many of our dealers are overstocked and eager to move some metal and avoid big interest bills on their vehicle stock, especially with interest rates so high. It is actually less expensive to sell a vehicle at a very low profit or even a loss, than it is to pay a big interest bill. I know this from personal experience.
January is always a rough month for car dealers. Couple that with the weather from last weekend, where many dealerships had to be totally closed on the weekend, and well-some dealers are in a flat-out panic. They’ve got today and tomorrow to sell as many cars as they can and that puts you in the driver’s seat.
Unusually good incentives have increased as the month has gone on, as I predicted, so your timing is good to get yourself a bargain. Truck incentives have really seen escalations. For instance, on the #1 selling vehicle in America, the F-150, in many markets the 2025 models have as much as $5,250 in cash back. There is a lot of 0% financing out there as well.
If you have a trade-in, used car values have continually ticked up the past three weeks, which makes no sense, but it is reality. Car dealers needing to sell new cars will stretch way out on trade values just to make a deal.
You can visit any of our dealers by clicking FIND A CERTIFIED CAR PRO DEALER NEAR YOU toward the top of the page at CarPro.com, it’s the green button on the left.
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