InMoment is announcing the winners of its fourth annual eNVy Awards. The awards recognize the Top 21 vehicle models of 2021 that have outperformed their competitors when it comes to delivering buyer expectations. Winners were ranked via customer response ratings of their vehicles’ ability to deliver on the five most common reasons for purchase: comfort, quality, performance, safety, and ownership cost.
There is an overall winner, along with segment winners in both the premium and mass markets. A plug-in hybrid and all-electric model category is new this year.
2022 WINNERS, BASED ON 2021 MODEL YEAR AND DATA
Premium Market Vehicle Segment Winners
Sports Car: Chevrolet Corvette
Small Car: Lexus IS
Mid Car: Audi R/S 5
Large Car: Genesis G90
Small SUV: BMW X4
Mid SUV: Mercedes Benz GLE
Large SUV: BMW X7
Mass Market Vehicle Segment Winners
Sports Car: Dodge Challenger
Compact Car: Kia Soul
Small Car: Hyundai Elantra
Mid Car: Kia K5
Large Car: Nissan Maxima
Small SUV: Hyundai Santa Fe Hybrid
Mid SUV: Kia Telluride
Large SUV: GMC Yukon
Compact Van: Toyota Sienna Hybrid
Small Pickup: Honda Ridgeline
Full-Size Light Duty Pickup: Ram Pickup 1500
Full-Size Heavy Duty Pickup: Chevrolet Silverado 3500
Plug-In Hybrid/All Electric Vehicle Segment
Tesla Model 3
“Today’s buyers are looking for vehicles that meet their buying expectations,” said Tim Englehart, VP Automotive, InMoment. “Studies show that vehicle owners currently remain loyal to their specific brands, but beware. There’s a sea change underway, with the move to online shopping and buying methods, consumer interest in tech-savvy innovation, and the EV segment positioned to become mainstream. More than ever, OEMs and dealerships need to be hyper-focused on meeting current and future buyer expectations.”
Check out some of the key data shared in the press release:
Key Observations Uncovered:
- In the 21 model segments, there were seven repeat winners from the previous year models and of the 14 new winners, six were redesigned or all new vehicles and one was a first time hybrid engine option.
- Among manufacturers, Kia and Chevrolet led with three wins each and BMW and Hyundai had two wins each.
- The study revealed that the small pickup segment has the most room for improvement as the average score for this segment was the lowest and was 36 points lower than the average score of all segments.
- The eNVy electric vehicle segment contains both pure electric (EV) and plug-in hybrid electric (PHEV) vehicles, with pure electric vehicles taking seven of the eight top spots in the electric segment.
- The electric/plug-in hybrid segment grew from 12 to 23 models from the 2020 model year to the 2021 model year.
Source: Press Release.
About the Awards
InMoment says its eNVy awards are based on new vehicle buyers’ independent feedback of verified vehicle owners via its New Vehicle Customer Study, one of the most trusted and most used new vehicle buyer behavior studies in the automotive industry. Recipients are determined based on a full year of NVCS score responses from thousands of buyers who purchased new 2021 model year vehicles.