How Do I Negotiate a Car Price?

Written By: Jerry Reynolds | Jul 23, 2026 7:41:51 PM

Car Pro Show Host Jerry Reynolds: How Do I Negotiate a Car Price?

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Q: How Do I Negotiate a Car Price?

A: To negotiate a car price and get the best deal, first go to the dealership prepared. Know what you want and comparison shop for realistic pricing. Second, focus on the out-the-door price, not the monthly payment. The total price is what matters. Third, discuss the price of the new car first, then discuss your trade-in. Finally, remember that you can negotiate the price separately from financing.

Photo: Shutterstock.com.

Jerry Reynolds

From police officer to top-selling Ford dealer to on-air car expert, Jerry helms our weekly radio show. Since selling his dealerships in 2006, Jerry has pursued his top three passions: helping consumers have a great car buying experience, supporting the military and first responders, being a loyal servant to his dog! While Jerry admits to hitting the pedal to the metal on test drives, it's all the service of finding out just how fast he can go from 0 to 60.

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