It's back by demand - and available for the first time on the new 2024 Jeep Wrangler. We're talking about the popular color Tuscadero. The deep and intense chromatic magenta is making its return as a limited-edition hue available on the new-for-2024 Wrangler. Jeep says the color accounted for more than 30,000 orders in its original run when it debuted in 2021.
"Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021," said Bill Peffer, senior vice president and head of Jeep brand – North America. "We're always looking to deliver what our customers tell us they want, so we're 'tickled pink' to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4x4 Day 2024."
Tuscadero is part of a lengthy lineup of vivid, special-run, limited-edition colors, including Gobi, Gecko, Chief and Nacho, that add customization and appeal to Jeep Wrangler and other Jeep brand models.
The 2024 Jeep Wrangler is now available in nine eye-catching exterior colors, including Tuscadero, Anvil (new for 2024), Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White and black.
Brought back to celebrate 4X4 day, it's available to order now on the new Wrangler for an MSRP of $895, on the following trim levels; Sport, Sport S, Willys, Sahara, Rubicon X and Rubicon 392.
Initially, it will be paired with a black hardtop, body-color hardtop or black soft-top. The Sky One-Touch powertop in Tuscadero will be available in late Q2 2024.
New 2024 Jeep Wrangler
New for the 2024 model year, the Jeep Wrangler offers an available full-float Dana rear axle, factory-installed 8,000-pound-capacity Warn winch and increased 5,000-pound tow capability.
Inside, the 2024 Wrangler features available 12-way power adjustable front seats, standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows.
Powertrain options include a 3.6-liter Pentastar V-6, a 2.0-liter turbocharged inline four-cylinder engine, a 6.4-liter V-8 and the plug-in hybrid 4xe, which uses a 2.0-liter turbocharged gas engine, two electric motors and a high-voltage battery pack to deliver 21 miles of all-electric range and 49 miles per gallon equivalent (MPGe).
Wrangler continues to offer a body-on-frame design, front and rear five-link suspension system, solid axles, electronic lockers and is one of the few midsize SUVs to offer a six-speed manual transmission in addition to its available eight-speed automatic.
Photo Credit: Stellantis.