Good Memories: Chevrolet Heritage Campaigns

This summer, America will celebrate is 250th anniversary!  To help celebrate the semi quincentennial, Chevrolet is planning a number of initiatives throughout the year that honor the brand’s values and its intersection with American culture. They include revitalizing a number of its iconic consumer campaigns and launching Stars & Steel Collection special edition vehicles that go into production this spring.

To start the things off, Chevy's released a modern version of “See the USA in Your Chevrolet” performed by rising country music star Brooke Lee. The new TV spot, which sees Chevy return to the top of Castleton Tower (Castle Rock), UT for the third time, features Lee singing from the tailgate of a 2026 Chevrolet Silverado ZR2 that has been airlifted to the top of Castle Rock in Utah. Watch the Video.

“Chevy is inextricably linked to the cultural fabric of America,” said Chevy’s Chief Marketing Officer Steve Majoros. “As brands compete to celebrate our country’s 250th, there are few who can authentically embrace, claim, and honor America’s historical milestones in an inspiring, modern way. Chevy is one of those few.”

For a bit of history, in 1964 and 1973 the team airlifted a Chevy Impala atop the 1,400-ft rock to create both TV and print advertisements. The automaker says it symbolized Chevrolet as a brand with the ambition to do big things.

The original “See the USA in Your Chevrolet” song was performed by singer, actress and television personality Dinah Shore and debuted during The Dinah Shore Show in 1951.  More than 75 years after the original track, Lee recorded the song with a modern country twist.

“It’s surreal to collaborate with Chevrolet and put my own voice on an iconic song my grandparents know by heart,” said Lee. “It’s a dream come true to collaborate with a brand I admire on a campaign celebrating our beautiful country, and I’m having a blast driving the same Chevrolet Silverado ZR2 that appears in the spot on tour all over the US.”

In the spot, viewers will see a variety of Chevy vehicles road tripping across the USA throughout six destinations: Mt Shasta, CA; Redwood National Park, CA; St. Louis, MO; Nashville, TN; Florida Keys, FL; and New York, NY. In addition to the Silverado ZR2 perched on the rock, the ad features the Silverado LT Trail Boss, Equinox, Equinox EV, Traverse, Corvette, and Trax.   

Also, here are a few fun facts: did you know Chevrolet introduced the first car radio in the early 1920s? Over the decades, Chevrolet says its has been mentioned in over 1,000 lyrics across genres.

Stars & Steel Collection Special Edition Vehicles 

The Stars & Steel Collection five special edition models will feature modernized design elements inspired by the American flag.  (Note, the package features dark metallic finishes and celestial accents, not built of steel.) The Package is available on five models across the 2026 Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. Chevy says for every Stars & Steel vehicle sold, it will donate $250 to nonprofits that support the veteran community.  They go into production this spring.