GM is sweetening the deals for its GM Rewards members. It's revamping its GM Rewards loyalty program and launching a new GM Rewards™ Mastercard® from Barclays US Consumer Bank.
What's New
GM Rewards is a free-to-join program that offers up valuable points per dollar spent and allows redemptions across Chevrolet, Buick, GMC, Cadillac and services. GM says its newly redesigned program offers customers more ways to earn and redeem their points across GM brands for new vehicles, services, parts, and accessories.
“GM has led the U.S. automotive industry in loyalty for a decade, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.”
OnStar and Super Cruise
GM says rewards members can now earn and redeem GM Rewards points towards digital services like most OnStar plans and its hands-free Super Cruise system.
GM Financial
Customers of GM Financial will now be able to redeem GM Rewards points to use towards an account balance. Also, GM Rewards points can now be combined with GM’s Family First employee, dealer and supplier discount programs, for eligible customers.
Other Key Updates
- 3x points for every $1 spent on eligible GM purchases
- 1 point per $5 spent on GM new and certified pre-owned vehicles
- Earn and redeem for digital services like most OnStar plans and Super Cruise
- No maximum point limits on redemptions or vehicle restrictions
- Ability to gift or transfer points to other GM Rewards members
- Opportunities to redeem points for exclusive GM events and experiences
- Points can now be combined with employee, dealer and supplier discounts
- Points can be redeemed towards GM Financial loan or lease account balances
GM Rewards Mastercard
Issued by Barclays, the new GM Rewards Mastercard further expands the Wilmington, Delaware-based bank’s portfolio of co-branded credit cards, which includes some of America’s best-known brands.
“We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands,” said Denny Nealon, CEO, Barclays US Consumer Bank. “With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the U.S.”
Cardmembers will also enjoy the following benefits:
- 30,000 bonus points after spending $1,000 within 90 days of account opening
- Up to 10x points on eligible GM purchases, consisting of 7x points for every $1 spent when you use your GM Rewards Mastercard, plus up to 3x points for being a GM Rewards member
- 3x points on all other purchases with the GM Rewards Mastercard (such as fuel, groceries, restaurants and travel)
- Redeem points towards a new GM vehicle, GM Financial account balances, parts, accessories and eligible services
- Unlimited point earning potential
- Low introductory APR for 9 months on qualifying GM purchases greater than $499 made within 30 days of account opening
"Mastercard is thrilled to partner with GM and Barclays in offering exciting benefits tailored to cardmembers’ lifestyles,” said John Levitsky, Co-President, United States for Mastercard. “The GM Rewards Mastercard provides convenience and security through the power of our network, while unlocking valuable benefits that enhance the cardmember experience on and off the road.”
Existing cardmembers should continue to use their current cards through August 25, 2025. Current cardmembers will receive their new, replacement Barclays cards later this summer, along with activation instructions so they can begin using their new card on August 25.
Later this year, GM and Barclays will launch the GM BusinessTM Mastercard®, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options.
Photo:The newly enhanced GM Rewards program will allow members to earn and redeem points towards Super Cruise. 2026 Cadillac Lyriq-V. Cadillac.