Dodge brand is teaming up with TV host and comedian Jay Leno to launch a new co-branded car car line. It falls under Dodge's performance parts line, Direct Connection. Leno and Dodge Brand CEO Kuniskis announced the new partnership during the annual Woodward Cruise event last weekend.
TV host and comedian Jay Leno and Dodge Brand CEO Tim Kuniskis announce new car care line on August 19, 2023. Photo Credit: Stellantis.
"When it comes to really caring about and maintaining the most amazing vehicles in the world, there's really no one better to team up with than Jay Leno," said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. "Jay's a member of the Brotherhood of Muscle, and we couldn't be more excited to join together our Direct Connection brand with Jay Leno's Garage in order to introduce a premium new line of co-branded car care products for enthusiasts."
The duo drove the Woodward Cruise in new 2023 Dodge Challenger SRT Demon 170 “Last Call” vehicles and personally handed out free samples of the products.
The new product line includes more than 20 premium car detailing and car wash supplies under the Direct Connection/Jay Leno's Garage banner. Products include Direct Connection quick detailer, Direct Connection interior detailer, and Direct Connection all-purpose cleaner. A starter kit will include a Direct Connection detailing bucket.
Photo Credit: Stellantis.
Once they go on sale in the fourth quarter, you can only buy them online at DCPerformance.com.
Earlier this year, Jay Leno's Garage was also announced earlier this spring as the trusted source for premium car care products delivered with the new, 1,025-horsepower Dodge Challenger SRT Demon 170. Leno was also part of the Las Vegas reveal of the Challenger SRT Demon 170 back in March and was surprised by Kuniskis and the Dodge brand with the presentation of his own personal Demon 170 during today's press conference.
Photo Credit: Stellantis.
The presentation represented the first customer delivery of the Challenger SRT Demon 170, the fastest, quickest, most powerful factory muscle car in the world.
"When you think of legendary American automobiles, Dodge instantly comes to mind. And now, with a little help from Jay Leno's Garage car care, we're ensuring these beauties don't just run great, they look great too," said Jay Leno. "You know, in my years around cars, it's all about authenticity and the passion behind it. Dodge's new Direct Connection website is a game-changer! For every Dodge owner out there, it's THE place to snag those OEM-certified parts and supplies to ramp up your ride with genuine performance upgrades. If you're looking to give your Dodge the royal treatment it deserves, look no further. And hey, while you're sprucing up the performance, don't forget to make it shine with a little help from Jay Leno's Garage car care!"
Pricing, ordering and product information will be available in the fourth quarter of 2023 at DCPerformance.com.
Photo Credit: Stellantis.