Best-Selling Pickups Through Q3 2026

Two weeks ago, we looked at America’s best-selling SUVs through the first nine months of 2026. Now it’s time for the pickups, where Ford remains in front, Ram is enjoying a substantial rebound, and some smaller trucks are putting up numbers that deserve attention. As always, the battle for bragging rights requires a little explanation, because truck sales accounting can get almost as complicated as ordering one.

Ford reported 561,508 F-Series sales through September, including the electric F-150 Lightning. That keeps the F-Series comfortably ahead of any individual competing truck family, although sales were down 9.5% from the same period last year. Ford says the lineup remains on track for its 50th consecutive year as America’s best-selling truck. Whatever brand you prefer, that is a remarkable streak.

General Motors has its own legitimate bragging rights when Chevrolet and GMC are combined. Silverado and Sierra light-duty, heavy-duty and electric pickups totaled 676,054 sales through September, topping the F-Series by 114,546. That Chevrolet number excludes 4,003 Silverado medium-duty commercial trucks, which should not be slipped into a pickup comparison. Ford wins the individual truck-family contest; GM wins when its two full-size pickup brands are added together.

Ram delivered one of the strongest comeback stories, selling 325,348 pickups through September, up 24%. Its third-quarter pickup sales increased 33.7%, with the light-duty Ram 1500 posting a particularly strong gain. Ram still trails Chevrolet and Ford, but this is meaningful progress in a segment where moving market share takes considerably more than a clever commercial and a cowboy hat.

Smaller pickups also deserve their turn in the spotlight. Toyota’s Tacoma remained the midsize leader with 214,875 sales, while Ford’s compact Maverick reached 123,681. Ford reported that 74,300 Mavericks were hybrids, approximately 60% of the truck’s total. Nissan’s Frontier climbed 39.6% to 66,513, and GMC’s Canyon increased 20.3% to 33,545. Those results show there is still plenty of business below the full-size truck class.

U.S. PICKUP SALES: JANUARY–SEPTEMBER 2026

The ranking below includes gasoline, diesel, hybrid and electric pickups. Ford’s F-Series total includes the F-150 Lightning. Chevrolet’s Silverado EV and GMC’s Sierra EV are listed separately from their conventional counterparts. Hybrid sales are included with their respective models, and full-size conventional totals combine light-duty and heavy-duty versions. And as always, Tesla and Rivian do not release actual sales, only estimates, but I included them anyway.

Sources: Automaker U.S. sales reports and Kelley Blue Book. Cybertruck and R1T figures are Kelley Blue Book estimates.

THE HUMMER EXCEPTION

The GMC Hummer EV pickup belongs in this discussion, but assigning it an accurate ranking is not possible from GM’s published report. GM combines the pickup and SUV into one total: 5,024 sales through September. Counting all 5,024 as pickups would inflate the truck numbers, so the Hummer is acknowledged separately rather than given a misleading position.

The overall picture is familiar at the top, with some interesting movement underneath: Ford leads the individual truck families, GM leads when its two full-size brands are combined, Ram is gaining ground, and smaller pickups continue to attract substantial business. America’s appetite for a cargo bed clearly comes in more than one size. Ford will retain its crown as the #1 selling truck in America for the 50^th straight year.