BMW's Super Bowl ad highlights the first-ever all-electric BMW i5 and features actor Christopher Walken. Photo Credit: BMW.


Automotive Super Bowl Ad Previews

Written By: Jerry Reynolds | Feb 8, 2024 9:47:00 AM

Super Bowl LVIII will take place in Las Vegas this Sunday as I am sure you know. The Kansas City Chiefs and the San Francisco 49ers go at it for the top spot and as I joked last year, it’s the only time we skip our TVs ahead to get to the commercials.

CBS Sports reported that the 2023 season was the most-watched regular season since the NFL returned to CBS in 1998, averaging 19.345 million viewers and up 5% over 2022. CBS, the hosting network for the big game, has already sold out its inventory for in-game spots, and stated the network is selling :30 spots for as much as a whopping $7 million each. 

Usher is set to perform during the Super Bowl halftime show, which is being produced by Apple. Of course, many will tune in to see Taylor Swift watch her boyfriend Travis Kelce play, after making a quick trip from Tokyo the night before after completing a concert there.  Everything has to go perfectly for her to make the kickoff, but keep the faith Swifties!

Auto companies are usually a mainstay of commercials for the big game, but this year many of the car companies are backing off to save money.  Toyota had opted out, but suddenly the company changed direction and is now participating.

BMW, Kia, Toyota, and Volkswagen are the only automakers participating so far.

Here are the automotive spots we know of, but there could be last minute entries, that happens almost every year:

Preview of the Kia ad, The Power Within:


BMW is using Christopher Walken to preview the i5 electric:


Toyota debuts the new Land Cruiser with a little help from Eli Manning:


Toyota came in with a last minute commercial showing the new Tacoma:


Volkswagen has given us a preview of the commercial they will run:


Photo Credit:  BMW.