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    April 2022 National Auto Sales Results And Incentive Spending

    April was a rough one for the automakers, as the microchip shortage continues to have a death grip on automotive manufacturing.  Of all the car companies that still report on a monthly basis, only Genesis showed an increase, but that is more due to a lack of Genesis sales in April 2021.

    April of 2022 was off a little more than 21% from April of 2021.  Honda was off the most, down 41%.  Mazda was off the least, down just 3.3%.

    I also give you below the incentive spending by automaker, which is down substantially from April of 2021.  The average incentive spending per car for last month averaged $1,466 per vehicle.  That’s down 55% in just a year or $1,472 per vehicle less. Hyundai and Kia spent the least per vehicle, Stellantis spent the most.

    April 2022 Sales By Brand


    Here are the April 2022 sales by brand of those that report monthly, and how the did versus 2021 in April:

     
    1. Ford 166,684    11%
    2.  Toyota 162,664   23%
    3. Honda 82,270      41%
    4. Hyundai 66,707    20%
    5. Kia 59,063  16%
    6. Subaru   45,748  25%
    7. Mazda   30,093   3%
    8. Lexus 22,296  17.5%
    9. Acura 10,980   33%
    10. Volvo 10,022   9%
    11. Lincoln 9,258   12%
    12. Genesis 5,039     53%
     Incentive Spending Falls 37

     

    April 2022 Incentive Spending By Brand


    Stellantis:   $2,336 39%
    GM:   $2,046 56%
    Daimler:   $1,895 50%
    BMW:   $1,702 65%
    Nissan:   $1,695 55%

    Ford:  

    $1,523 48%

    VW:

    $1,510 62%

    Honda: 

    $1,133   50%

    Subaru: 

    $922 31%

    Toyota:  

    $855 66%

    Kia:  

    $834  68%

    Hyundai:  

    $597 76%

     

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    Photo Credit: Andy Dean Photography/Shutterstock.com.