2025 Wards 10 Best Interiors & UX Winners

Written By: CarPro | May 6, 2025 4:12:51 PM

WardsAuto is sharing its 2025 Wards 10 Best Interiors & UX winners. This is a highly-coveted award for automakers every year, and the winners have a lot of bragging rights. It also gives them great content when advertising their vehicles. You’ll see these claims regularly during national car company advertisements.

Editors select winners after evaluating vehicles with new or heavily designed interiors and user experience technology. WardsAuto says this year's trends are light-colored, serene cabin designs, bolder accent colors and widespread use of Android Automotive OS for a refined User Experience (UX).

Judges evaluate vehicles in their daily driving, evaluating them on a variety of aspects that shape the user’s experience inside the vehicle. Factors considered include interior aesthetics and design, material quality, fit-and-finish, connectivity infotainment options, comfort and usability of controls and features, instrument-panel design, Information delivery and ease of operation, availability and performance of driver-assistance features, as well as overall value.

“Half of our winning vehicles – the Buick Enclave, Cadillac Optiq, Ford Expedition, Hyundai Ioniq 9 and Volvo EX90 – have interiors leaning heavily on ivory or pale beige and gray tones,” says Christie Schweinsberg, Wards 10 Best Interiors & UX program manager and judge. “This creates a serene space for drivers and passengers and helps soften the stress that can come with increasing amounts of technology in modern automobiles, as well as driving on increasingly traffic-clogged roadways.”