You know the holidays are right around the corner when Subaru starts talking about its annual Share The Love Event. This year will mark the 18th year for the automaker's holiday charitable event that benefits both national and hometown charities in Subaru retailer communities.
Last year's event raised a record-breaking $31.7 million in donations, the highest contribution amount in company history, bringing the cumulative total in the campaign's history to nearly $320 million. This year Subaru hopes the cumulative total passes the $350 mark. Subaru's returning campaign national partners are The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation.
“As we kick off this holiday season, we’re especially honored to give back to the causes we value deeply, '"said Jeff Walters, President and Chief Operating Officer, Subaru of America. "Through our annual Share the Love Event, Subaru and our retailers across the country shine a light on the generosity and care that define the support of our communities. Inspired by what matters to our customers and our retailers, we’re proud of the meaningful impact this event creates.”
Here's how the event works. For every new Subaru vehicle purchased or leased at any of the more than 640 Subaru retailers from November 20, 2025, through January 2, 2026, Subaru will donate $250 to the customer’s charity of choice. Retailers can also add local hometown charities with causes important to their communities to receive at least an additional $50 for each vehicle sold or leased. Additionally, many retailers will donate $5 to their registered hometown charity for every qualifying Subaru vehicle routine service visit during the campaign period.
Subaru says over the event's last seventeen years, Subaru and its participating retailers have donated nearly $320 million to causes around the country and supported more than 2,700 hometown charities.
Here's a look at the national charities the campaign supports:
The American Society for the Prevention of Cruelty to Animals (ASPCA)
Subaru says it is the largest corporate donor to the ASPCA. For more than 150 years, the ASPCA has been on the frontlines to save, transform, and protect millions of lives in the fight against animal cruelty, revolutionizing the way society cares for animals. The ASPCA is the voice for millions of animals across the country, and its commitment to eliminating animal cruelty is unwavering. Through its partnership with the ASPCA during the Share the Love Event, Subaru says it has had a significant impact on the rescue, transport, well-being, and adoption of more than 142,000 animals across the country.
Make-A-Wish
Subaru is the largest automotive donor to Make-A-Wish. Research shows that children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. A wish replaces fear with confidence, sadness with joy, and anxiety with hope. The impact of just one wish has the power to transform the lives of everyone involved and helps wish kids and their families believe in better days ahead. Through its partnership with Make-A-Wish during the Share the Love Event, Subaru says it along with it retailers have helped to grant the life-changing wishes of more than 3,900 kids with critical illnesses.
Meals on Wheels America
Subaru is also the largest automotive donor to Meals on Wheels America, the leadership organization supporting the more than 5,000 community-based providers dedicated to addressing senior hunger and isolation. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits, and safety checks that enable America’s seniors to live nourished lives with independence and dignity. Subaru says through its partnership with Meals on Wheels during the Share the Love Event, it and its retailers have helped deliver nearly 5 million meals and friendly visits to America’s seniors.
National Park Foundation
Subaru is the official nonprofit partner of the National Park Service and its largest corporate donor. The National Park Foundation generates private support and builds strategic partnerships to protect and enhance America’s national parks for present and future generations. Subaru says through its partnership with the NPF during the Share the Love Event, Subaru is helping support and protect America’s more than 400 national parks.
Photo: Subaru.