Become a CarPro Certified Dealer

At CarPro, our mission is to offer consumers the absolute best car buying experience they’ve ever had.

By becoming a CarPro Certified Dealer, you commit to delivering that VIP Experience to each and every CarPro customer.

Become a CarPro

Why CarPro

Our Referral Engine is Strong

We have built our reputation on providing straight talk and honest answers about car buying both on the radio and online, resulting in a strong referral engine. Read: Our Certified Dealers close CarPro referrals at a high rate.

Referral buyers are confident they’ll get a fair price and our dealers are able to make a fair profit on the purchase. When a CarPro Referred Buyer (a VIP) shows up at your dealership they are not only likely to buy a car, they also provide other benefits.

CarPro VIPs are more than a buyer.

Working with a CarPro referral is like getting a phone call from a friend who wants to buy a car from you. Once a buyer has a positive experience, word of mouth leads to their friends and family committing to your dealership for future car purchases for a lifetime.

CarPro VIPs tell others about their experience, resulting in even more referrals

They service their vehicles with the dealers they trust

They provide positive customer service feedback resulting in higher CSI (consumer satisfaction index) scores

And they purchase future vehicles from a CarPro™ Certified Dealer

The CarPro VIP Experience

People do business with people they know and trust. It’s nearly a universal truth that most consumers have a strong distaste for the car buying process. Not everyone has the benefit of a personal connection with a dealership, but those who do have greater confidence in the car buying process.

When CarPro Referred Buyers walk into a dealership they too can have confidence as if the dealer was a close friend. The VIP Experience our dealers create is what continues to sell more cars.

carpro dealer insider newsletter sample

CarPro Dealer Insider Newsletter

Each month, you will receive our Dealer Insider Newsletter containing resources and information aimed to help you get the most out of your relationship with CarPro.

We’ll also share our latest exclusive car reviews, highlight top dealers and customer raves, and include links to new articles on

We want you to succeed

We provide materials and support to make it easy for you to provide a VIP Experience to any customer.



Window Decals

Place the CarPro™ logo window decals on the doors at every entrance to let customers know you are a CarPro™ Certified Dealer.

Website Assets

The CarPro™ logo must be visible on your dealership website homepage with a direct link to your Dealer Page on

The CarPro™ Promise

All dealership employees are expected to uphold the tenets of the CarPro™ Promise, not just the designated CarPro™ Certified Managers.

Real people. Real reviews.

Our Customer Review Policy

You must not receive more than three negative CarPro™ customer reviews within a six-month period. A negative review is a score of 1 or 2 stars out of 5. You must respond to any negative reviews to the customer’s satisfaction within 2 days. CarPro™ will follow up on any negative reviews to ensure the dealer handles them appropriately.

You have the opportunity to provide additional insight and provide a response. Multiple negative customer reviews can result in loss of Certified Dealership status. If you do not respond, the negative review will appear on your dealer page with a version of the following response from our team:

We apologize for your negative experience with [dealership name]. At CarPro™, we are committed to providing our customers with an outstanding car buying experience. We value our customers and truly appreciate the time to share your opinions. We have reached out to our contact at the dealership, forwarded this information to them, but unfortunately we have not received a response.


star star star star star

I have purchased vehicles in the past, but this was the best car buying experience I have ever had. Being a CarPro listener definitely paid off for me. Everyone at Freeman Toyota was amazing.

Robert Stewart

Arlington, TX

January 4, 2021

star star star star star

Best experience we have had dealing with a dealership. Everyone was professional and friendly. I can see why Rotolo is a certified dealer. If you live in Southern California, you need to buy or lease from Rotolo Chevrolet hands down.

Barbara Betterley

Apple Valley, CA

March 5, 2021

star star star star star

Grisel was great. She took her time with my wife, who purchased the car. This was the fourth car we have purchased from a CarPro affiliated dealership; two cars for us and two for our daughters. Like the others, the experience was excellent and painless.

Steve Kelley

Tomball, Texas

February 5, 2021

star star star star star

I'd recommend Newport Lexus to anyone looking to buy a car. They gave me a fair trade-in allowance on my 2015 vehicle. Vance Remmey was an extremely knowledgeable salesman and the dealership itself was top notch. Two weeks later, I walked through Newport's garage while my boyfriend was looking for a car. It's immaculate! Cleanest garage on the planet!

Joyce Connor

Newport Beach, CA

April 12, 2021

star star star star star

A wonderful dealership that is run very differently from most others. They have a very customer-oriented and no-pressure approach that should be a model for other dealerships. Both Cyole Baker and Matthew Heydrich were extremely helpful and informative. Matthew spent a lot of time answering questions in a straight-forward way that was refreshing.

Richard Jones

Elk Grove, CA

March 4, 2021

star star star star star

This was the second time buying from this dealership and everything went smoothly. Mr. Fred Forshey at Lexus of Clear Lake is first class. The car was ready for a test drive, he showed me how everything worked, and had the car cleaned for us while we were with the finance department. We signed the papers with the help of Mr. Peter Brown, and the car was ready when we were done. Thanks CarPro!

Rickey Henson

Spring, TX

January 12, 2021

star star star star star

Mike went above and beyond. I arrived at Classic Chevrolet Grapevine after driving over 2 hours from my home in Temple, TX. Mike stayed late (on a Saturday!) and made sure I was taken care of. He even helped me move my tool box from my old truck to the new one.

Joseph Mayer

Temple, TX

April 9, 2021

star star star star star

It was a great and painless experience. The customer service was excellent. I would recommend CarPro and Nissan of Elk Grove to everyone.

Debi Boswell

Sonora, CA

March 11, 2021

star star star star star

Jorge did a great job communicating with my wife and I and made sure we were comfortable each step of the way. He answered all all our questions and made it a very smooth process for us. This was definitely a five-star experience at Tomball Ford!!

Dennis Taylor

Houston, TX

February 8, 2021

star star star star star

Just an awesome experience at Serra Acura; great car, great price, good financing. It was actually fun - not the horrifying ordeal buying a car normally is.

Edward Prozialeck

Clinton, OH

February 5, 2021

Become a certified dealer today!

  1. Fill out the form to connect with our team.
  2. We'll connect with you to answer any questions you may have and make sure we're a fit.
  3. You'll complete our Certified Dealer Onboarding.
  4. Start selling to CarPro VIPs!

Thank you in advance for your commitment to providing an outstanding car buying experience one customer at a time. Together we will sell more cars!