If you're been looking for an air filter for your vehicle, you now have another option. Premium Guard Inc. (PGI) is launching new Febreze Cabin Air Filters, which it says are engineered to address one of the most overlooked areas of vehicle maintenance: the air inside the cabin. (The importance of replacing your car cabin's air filter is a topic Car Pro Show Host Jerry Reynolds tackles in his advice article here.)
PGI says the new air filters, developed under its licensing partnership with Procter & Gamble, combine the odor-elimination equity of Febreze with PGI’s PUREFLOW filtration engineering. The product features a multi-layer filtration system that combines high-efficiency media, activated charcoal, and OdorShield technology. The company says the filters capture common airborne contaminants while neutralizing unwanted odors, delivering clean, unscented air without compromising airflow.
The company says that vehicle interior air quality continues to gain importance as both consumers and OEMs place greater emphasis on the cabin environment. Despite more than 250 million vehicles in the U.S and Canada equipped with cabin air filters across North America, PGI says replacement rates remain low.
PGI says its go-to-market approach is designed to address this gap through consumer education, expanded accessibility, and differentiated product offerings. The company says by combining trusted odor elimination with advanced filtration performance, it aims to elevate expectations for in-cabin air quality and encourage more consistent replacement.
“This launch reflects PGI’s continued focus on bringing differentiated filtration solutions to market,” said Anan Bishara, CEO and Founder of Premium Guard Inc. “Vehicle interior air quality is becoming increasingly important to both OEMs and consumers, yet cabin air filter replacement rates remain low across North America. By combining PGI’s advanced filtration engineering with the trusted odor-elimination power of Febreze, we believe we can help increase consumer awareness, expand the category, and give drivers a better choice for clean, fresh, unscented air inside their vehicles.”
Filer prices vary depending on model. For more info visit PureFlowAir.com.