Toyota Financial Services Launches New Instagram Page 

When you think about automotive finance, it's likely not something you're going to be too excited about. That's something Toyota Financial Services. (TFS) no doubt wants to change with the launch of its new Instagram channel.  It's so new there are just 11 posts there as of this writing.

TFS says its new channel (@toyotafinancial) flips the script on auto finance storytelling, offering what it describes as a "fresh, immersive, and unexpected take on the digital customer experience."

Here's what TFS says you'll find on its new channel:

• Reels that feel more like entertainment than education—but deliver both
• Videos that help viewers de-stress while learning about lease-end options
• Content that turns financial terminology into a sensory experience
• Tutorials that unfold the benefits of smart auto financing

As you'd expect, TFS also hopes to use its new channel to connect with a younger, more engaged audience looking for brands with engaging content. TFS says its signature content approach includes:

• Products & Services – Made simple, engaging, and interactive
• Customer Care & Support – With content that meets people where they are
• Loyalty & Lifestyle Moments – Celebrating the joy of Toyota ownership like never before

Another facet of the strategy is the dealership side. TFS says through Toyota Social Publishing, Toyota dealers can now opt in—at no cost—to receive ready-to-post TFS social content that can be customized and shared directly on dealership feeds. 

Visit @toyotafinancial.

Photo Credit:  Toyota Financial Services