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Top 10 Cars Bringing The Most Over MSRP

Written by CarPro | Mar 15, 2023 3:34:47 PM

We're almost through the third quarter of 2023, and still, sticker prices on new cars continue to be priced well above MSRP. According to data from iSeeCars:

  • The average new car is priced 8.8 percent above MSRP
  • The 10 most-expensive new models are between 20 and 27 percent over MSRP
  • The Genesis GV70, Jeep Wrangler, and Mercedes-Benz GLB are the most aggressively priced new vehicles
  • The gap between dealer pricing and MSRP is slowly narrowing

 

High MSRP Prices


iSeeCars researchers say the higher MSRP prices continue even as the supply chain slowly improves, and despite rising economic concerns that typically dampen consumer demand for large ticket items. 

Manufacturer Pricing

Researchers compared February 2023 to February 2022 and found that manufacturer pricing for new cars was up 7.6 percent year-over-year from an average MSRP of $38,707 in February 2022 to $42,608 in February 2023.   

Dealer Pricing

On top of the manufacturer MSRP increase, iSeeCars says the average dealer listing price for new cars has increased 6.5 percent in the past 12 months, rising from $42,551 to $45,996. 

iSeeCars.com says this means today’s average new car price is 8.8 percent over MSRP, on top of the higher MSRPs compared to a year ago.

For a list of monthly average dealer prices verses the average MSRP for vehicles between February 2022 and 2023 click here.  

iSeeCars does however share some encouraging news for consumers. Researchers say average MSRP seems to have either peaked or plateaued in January 2023, falling slightly in February. Second, the pricing increase over MSRP peaked back in July of 2022, at 10.2 percent over MSRP. Relative pricing has fallen ever since, with average new car prices now 8.8 percent above MSRP.

These 10 Cars Are Priced Highest Above MSRP


If you want to avoid way over MSRP, you'll want to avoid the ten models listed below, going for between 20 and 27.5 percent above MSRP.  All but two are luxury models.   

New Cars Priced Highest Over MSRP, February 2023 – iSeeCars Study

Rank

Model

Avg MSRP

Avg Price

Price - MSRP % Difference

1

Genesis GV70

$44,299

$56,476

27.5%

2

Jeep Wrangler

$35,827

$44,396

23.9%

3

Mercedes-Benz GLB

$41,061

$50,452

22.9%

4

Porsche Taycan

$100,169

$122,940

22.7%

5

Jeep Wrangler Unlimited

$45,386

$55,347

21.9%

6

Cadillac CT4-V

$57,737

$69,904

21.1%

7

Genesis GV80

$56,388

$68,240

21.0%

8

Porsche Macan

$61,589

$74,275

20.6%

9

Cadillac CT5

$41,870

$50,383

20.3%

10

Lexus RX 350h

$49,339

$59,347

20.3%

National Average

$41,637

$45,296

8.8%

 

These 10 Cars Are Priced Closest To MSRP


While the average new model is priced 8.8 percent above MSRP,  it's possible to find vehicles close to MSRP or even below MSRP.  If paying close to MSRP is important to you, you'll want to consider these 10 models:

New Cars Priced Below/Closest to MSRP, February 2023 – iSeeCars Study

Rank

Model

Avg MSRP

Avg Price

Price - MSRP % Difference

1

Chevrolet Silverado 1500

$51,103

$50,116

-1.9%

2

Volkswagen Arteon

$45,827

$45,648

-0.4%

3

Cadillac LYRIQ

$61,795

$61,575

-0.4%

4

INFINITI QX80

$81,656

$81,666

0.0%

5

GMC Sierra 1500

$61,644

$62,175

0.9%

6

Chevrolet Malibu

$27,597

$27,887

1.1%

7

Ford F-150 (hybrid)

$84,400

$85,791

1.6%

8

Chevrolet Traverse

$43,832

$44,697

2.0%

9

Buick Envision

$38,658

$39,487

2.1%

10

Mazda CX-9

$42,288

$43,248

2.3%

National Average

$41,637

$45,296

8.8%

 

MSRP By Segments


Coupes, convertibles and trucks saw the first price hikes when the pandemic started according to researchers. Three years later, those are the segments that still remain the most expensive vehicles relative to MSRP. (Trucks, too, even though several models took spots in the Below/Closest MSRP group.)

The segment to see the most recent price hike is hatchbacks.  iSeeCars says hatchback prices were up 3.2% this February over last. Sedans were up .02%.

To see a list of segment MSRP's year over year and for more study data visit iSee.Cars.com.