iSeeCars is sharing its annual look at the most popular car colors in America and there are no big surprises at the top. White, black and gray continue to dominate the market.
White was the most popular car color 30 years ago, a ranking it maintains today. When combined with the prominence of black (23.4%) and gray (22.9%), the top three most popular colors hold 72% of market share for modern car colors.
Toss in silver, and grayscale colors now account for 80.4% of the car market - its positioning steady since model year 2020. Meanwhile, iSeeCars data reveals that once-prominent colors such as red and green have lost a substantial amount of market share.
Other interesting iSeeCars study highlights:
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Most Popular Car Colors by Market Share: 2025 vs. 1996 - iSeeCars Study |
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|
Rank |
Color |
2025 |
1996 |
% Change |
|
1 |
White |
25.7% |
22.1% |
16.7% |
|
2 |
Black |
23.4% |
14.2% |
64.5% |
|
3 |
Gray |
22.9% |
3.6% |
528.4% |
|
4 |
Blue |
9.1% |
10.2% |
-10.8% |
|
5 |
Silver |
8.4% |
7.3% |
14.3% |
|
6 |
Red |
7.0% |
20.1% |
-65.2% |
|
7 |
Green |
2.2% |
13.4% |
-83.8% |
|
8 |
Brown |
0.4% |
2.9% |
-84.6% |
|
9 |
Beige |
0.4% |
1.6% |
-73.8% |
|
10 |
Orange |
0.3% |
0.2% |
2.5% |
|
11 |
Yellow |
0.1% |
0.3% |
-59.4% |
|
12 |
Gold |
0.0% |
2.3% |
-98.1% |
|
13 |
Purple |
0.0% |
0.7% |
-94.7% |
|
Grayscale colors* |
80.4% |
47.3% |
70.1% |
|
|
Non-grayscale colors |
19.6% |
51.7% |
-62.2% |
|
*Grayscale colors are black, gray, silver, and white.
About the Study
iSeeCars says it analyzed the colors of over 22 million used cars from model years 1996 - 2025 sold from January 2025 to May 2026 to determine the market share for each color.
For much more information in this comprehensive report from iSeeCars.com, click here.