--- title: The Most Popular Car Colors In America description: White, black and gray continue to dominate the car color market in 2026 according to the latest iSeeCars study. --- [CarPro News | CarPro ](https://www.carpro.com/blog) # [The Most Popular Car Colors In America](https://www.carpro.com/blog/the-most-popular-car-colors-in-america) Written by [CarPro](https://www.carpro.com/blog/author/carpro) | Jul 9, 2026 4:08:45 PM iSeeCars is sharing its annual look at the [most popular car colors in America ](https://www.iseecars.com/most-popular-car-colors-study)and there are no big surprises at the top.  White, black and gray continue to dominate the market. White was the most popular car color 30 years ago, a ranking it maintains today. When combined with the prominence of black (23.4%) and gray (22.9%), the top three most popular colors hold 72% of market share for modern car colors.  Toss in silver, and grayscale colors now account for 80.4% of the car market - its positioning steady since model year 2020.  Meanwhile, iSeeCars data reveals that once-prominent colors such as red and green have lost a substantial amount of market share. Other interesting iSeeCars study highlights: - Blue, with 9.1% market share, now outranks silver. - Gray made the biggest gain in popularity over the past 30 years, rising from 3.6% market share in 1996 to 22.9% in 2025 - Grayscale colors (white, black, gray, and silver) now make up 80.4% of the car market, up from 47.3% in 1996 - Red and green now appear on fewer than one in 10 vehicles, with their combined market share falling from 33.5% in 1996 to 9.2% in 2025 - Grayscale colors are most popular in the truck category, with 83.5% market share - The most colorful category is sports cars, with 36.2% market share for non-grayscale colors | **Most Popular Car Colors by Market Share: 2025 vs. 1996 - iSeeCars Study** | | | | | | --- | --- | --- | --- | --- | | **Rank** | **Color** | **2025** | **1996** | **% Change** | | 1 | White | 25.7% | 22.1% | 16.7% | | 2 | Black | 23.4% | 14.2% | 64.5% | | 3 | Gray | 22.9% | 3.6% | 528.4% | | 4 | Blue | 9.1% | 10.2% | -10.8% | | 5 | Silver | 8.4% | 7.3% | 14.3% | | 6 | Red | 7.0% | 20.1% | -65.2% | | 7 | Green | 2.2% | 13.4% | -83.8% | | 8 | Brown | 0.4% | 2.9% | -84.6% | | 9 | Beige | 0.4% | 1.6% | -73.8% | | 10 | Orange | 0.3% | 0.2% | 2.5% | | 11 | Yellow | 0.1% | 0.3% | -59.4% | | 12 | Gold | 0.0% | 2.3% | -98.1% | | 13 | Purple | 0.0% | 0.7% | -94.7% | | *Grayscale colors**** | *80.4%*** | *47.3%*** | *70.1%*** | | | *Non-grayscale colors*** | *19.6%*** | *51.7%*** | *-62.2%*** | | **Grayscale colors are black, gray, silver, and white.***** About the Study iSeeCars says it analyzed the colors of over 22 million used cars from model years 1996 - 2025 sold from January 2025 to May 2026 to determine the market share for each color. **For much more information in this comprehensive report from iSeeCars.com, [click here.](https://www.iseecars.com/most-popular-car-colors-study#v=2026)** *Photo: Sam Pack Five Star Ford Dallas/CarPro.*   [View full post](https://www.carpro.com/blog/the-most-popular-car-colors-in-america) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "CarPro" }, "dateModified" : "2026-07-09T16:08:45.084Z", "datePublished" : "2026-07-09T16:08:45Z", "headline" : "The Most Popular Car Colors In America", "image" : { "@type" : "ImageObject", "height" : 512, "url" : "https://2684054.fs1.hubspotusercontent-na1.net/hubfs/2684054/sam-pack-ford-dallas-amy-carpro-2026.jpg", "width" : 1020 }, "mainEntityOfPage" : "https://www.carpro.com/blog/the-most-popular-car-colors-in-america", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "CarPro News" } } ```