The first thing that jumps off this list is that the Ford F-Series is still doing what the F-Series has seemingly always done: sitting at the top. Ford sold 357,801 F-Series pickups through June, giving it an 81,727-truck lead over the Chevrolet Silverado. Ford says the F-Series is on pace to finish 2026 as America’s best-selling truck for the 50th consecutive year. That is an extraordinary streak, and although Chevrolet still has six months to work with, making up more than 81,000 trucks would require Silverado to outsell F-Series by an average of roughly 13,600 units every month for the remainder of the year. Making that even tougher, Ford says F-Series availability was constrained during the first half by production issues related to last year’s aluminum supply disruption and expects supply to improve during the second half.
There is an important distinction when discussing Ford versus General Motors. The F-Series is the best-selling individual truck nameplate, but GM gets to combine Chevrolet Silverado and GMC Sierra when it talks about corporate full-size pickup leadership. GM says it held approximately 42% of the full-size pickup market through the first half and is on track to lead that segment for a seventh consecutive year. In other words, Ford wins the nameplate contest, while GM has more total full-size truck volume when Chevrolet and GMC are put together. There is enough bragging material here for everybody in Detroit.
Perhaps the most interesting story among the big trucks is Ram. Ram sold 207,616 pickups through June, up 19% from the first half of 2025. That breaks down to 125,522 light-duty pickups and 82,094 heavy-duty trucks. After several difficult years in which Ram lost considerable market share, those numbers suggest the brand is finally moving in the other direction. It remains well behind Silverado and F-Series, but a 19% increase in a mature segment this large is significant.
Then there is the Toyota Tacoma, which is not simply leading the midsize pickup segment—it is running away with it. Toyota sold 143,848 Tacomas during the first six months, compared with 47,693 Chevrolet Colorados, 43,101 Nissan Frontiers and 34,069 Ford Rangers. Tacoma sales are more than three times Colorado’s volume. That is remarkable domination in one of the most competitive segments in the business. The battle behind Tacoma may actually be more interesting: Frontier is now fewer than 4,600 trucks behind Colorado for second place among traditional midsize pickups, and Nissan’s Frontier sales have shown considerable strength this year.
I also continue to be impressed by the Ford Maverick. At 81,711 sales, this compact pickup is the sixth-best-selling truck of any size in America and has actually outsold the full-size Toyota Tundra by more than 7,000 units. Even more telling, Ford sold 46,507 Maverick Hybrids during the first half, meaning well over half of all Mavericks sold were hybrids. There is a lesson here for manufacturers: Not everybody who wants a pickup needs 12,000 pounds of towing capacity, a ladder to get into the cab and a payment that looks suspiciously like a mortgage. There is clearly a sizeable market for an affordable, fuel-efficient truck that fits easily into a garage.
At the other end of the compact-truck spectrum, the difference between Maverick and Hyundai Santa Cruz is staggering: 81,711 versus 9,981. Whatever debate there may be about whether these unibody vehicles are “real trucks,” buyers have certainly made their preference clear.
The electric pickup numbers are also worth watching. Cox Automotive and Kelley Blue Book estimate (key word: estimate) Tesla sold 7,263 Cybertrucks through June and Rivian sold just 2,877 R1Ts. GM reported 3,672 Silverado EVs and 3,044 Sierra EVs during the first half, although those are included in the Silverado and Sierra totals shown above. Ford's remaining F-150 Lightning sales are likewise part of the broader F-Series story. The takeaway is difficult to miss: battery-electric pickups remain a very small part of the American truck business. Traditional gasoline and diesel pickups—and increasingly hybrids—continue to account for the overwhelming majority of sales.
Finally, look at the concentration at the top. The F-Series, Silverado, Ram and Sierra alone accounted for more than one million sales during the first six months. Trucks may be expensive, interest rates may be challenging, and buyers may complain about $70,000 window stickers, but Americans continue to buy pickups in enormous numbers. There is still nothing else in the American automobile market quite like the pickup truck.
Rank/Make & Model/Sales
*SALES ESTIMATES