---
title: Subaru Kicks Off 2024 Share The Love Holiday Event
description: Subaru's 17th annual philanthropic campaign is dedicated to helping national and hometown charity partners.
---
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# [Subaru Kicks Off 2024 Share The Love Holiday Event](https://www.carpro.com/blog/subaru-kicks-off-2024-share-the-love-holiday-event)
Written by [CarPro](https://www.carpro.com/blog/author/carpro) | Dec 2, 2024 5:29:53 PM
This holiday season marks Subaru of America's 17th annual Share The Love Event. It's a time every year during which the automaker makes a donation to a national charity partner for every Subaru sold or leased at a participating retailer in the U.S. during the campaign period.
Through January 2, 2025, Subaru will donate $250 to the purchaser’s choice of four charities: The [American Society for the Prevention of Cruelty to Animals](https://secure.aspca.org/donate/donate)® (ASPCA),[Make-A-Wish](https://wish.org/), [Meals on Wheels](https://www.mealsonwheelsamerica.org/)[,](https://www.mealsonwheelsamerica.org/) and the [National Park Foundation](https://www.nationalparks.org/). Subaru says [its goal](https://media.subaru.com/pressrelease/2249/1/2024-subaru-share-love-event-targets-nearly-320) is to raise $32 million for charity during this year's campaign, which would bring the total to nearly $320 million overall over the past 17 years.
Photo: Subaru.
The event also benefits local charities, too. Retailers can also select up to two hometown charities in their communities to receive at least an additional $50 total for each vehicle sold or leased to accompany the original donation. Plus, many participating Subaru retailers will donate $5 to their registered hometown charities for every Subaru vehicle routine service visit during the campaign period.
“It is our honor to support causes and organizations that strive to make a difference through the annual Subaru Share the Love Event. A dedication to giving back is core to what makes Subaru More Than a Car Company and our retailers More Than a Car Dealer, " said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "Helping to match Subaru owners with a charity they believe in is one of the greatest gifts we can give this season, and we hope that it forges a connection that lasts for years to come.”
Subaru says since the campaign started in 2008, Subaru and its retailers have donated over $288 million and supported nearly 2,300 hometown charities over the years as a part of the Subaru Share the Love Event. To learn more, visit: [www.subaru.com/share](http://www.subaru.com/share)
Photo: Subaru.
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