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Recalls Hit 28 Million Vehicles In 2025

Written by Jerry Reynolds | Jun 3, 2026 3:22:04 PM

Vehicle recalls remained a major issue across the auto industry in 2025, but there was at least one encouraging trend hiding inside all the bad news: more recalled vehicles actually got fixed. According to the ninth annual State of Recalls report from Recall Masters, automakers and dealerships improved recall completion rates significantly last year even as the total number of recalls and affected vehicles climbed again.

The report, based on National Highway Traffic Safety Administration data, found there were 447 NHTSA-mandated recall campaigns in 2025 along with another 223 voluntary manufacturer recalls. Altogether, more than 28 million vehicles were affected.

That sounds alarming, and frankly, it is. But unlike past years when millions of recalled vehicles simply never made it back to dealerships for repairs, the industry managed to improve repair completion rates dramatically. Recall Masters says approximately 50.3% of vehicles recalled during 2025 had already been repaired by February of 2026, an unusually high first-year completion rate. Some recall campaigns reportedly topped 90% completion.

The improvement appears to be coming from several directions. Dealers have become more aggressive about contacting customers, manufacturers are using digital notifications more effectively, and consumers are finally paying closer attention to recall notices. Service departments have also gotten better at integrating recall repairs into routine maintenance visits instead of waiting for owners to specifically request the work.

Still, the overall numbers show recalls are not slowing down. Modern vehicles continue to become increasingly software-driven, and that has created an entirely new category of problems. The report found software and electronics defects were the leading source of recalls in 2025, accounting for 119 campaigns affecting more than 8.1 million vehicles.

Many of those recalls involved rearview cameras, digital instrument clusters, driver-assistance systems, and infotainment technology. In other words, the same technology automakers promote heavily in television commercials is increasingly becoming the source of major warranty and safety headaches.

And then there was Ford.

According to the report, Ford alone accounted for nearly half of all recalled vehicles in 2025. The automaker issued 146 recall campaigns involving roughly 12.9 million vehicles. That represented about 45% of all recalled vehicles industrywide.

To put that in perspective, Toyota had the second-highest total with just over 3.2 million recalled vehicles, and no other automaker topped 41 campaigns. Recall Masters described 2025 as a “disastrous” year for Ford due to repeated large-scale recalls involving software systems, electrical issues, powertrain problems, and safety equipment.

Ford’s problems became so severe that the company reportedly broke the industry record for the most recalls issued in a single year before the end of June 2025.

If there is any silver lining here, it is that dealers increasingly view recall repairs as both a customer-retention opportunity and a service revenue generator. Industry experts say dealerships are investing more heavily in recall management systems and customer outreach because bringing owners back into the service lane often leads to additional maintenance and repair work.

The challenge remains reaching owners of older vehicles. Recall Masters noted that completion rates fall sharply after vehicles age several years, especially when ownership changes multiple times. In many cases, manufacturers no longer have accurate contact information for current owners.

That remains one of the biggest weaknesses in the recall system overall. NHTSA requires manufacturers to track recall completion rates for years after campaigns are announced, but millions of vehicles still never receive repairs.

Consumer advocates continue urging vehicle owners to periodically check their VIN numbers for open recalls, particularly before buying a used vehicle. Many automakers now allow owners to check recalls directly on manufacturer websites, and NHTSA maintains its own searchable database.

The bigger picture is fairly clear: vehicles are becoming more technologically advanced, and with that complexity comes more opportunities for things to go wrong. Software may be replacing mechanical failures in many cases, but a software glitch at 70 miles per hour can still become a major safety issue in a hurry.

The good news for consumers is that dealerships and manufacturers finally appear to be getting more serious about actually fixing recalled vehicles instead of simply mailing notices and hoping owners respond. In an industry where “we’ll notify you by mail” has traditionally translated to “good luck,” that may be genuine progress.

Photo Credit: iQoncept/Shutterstock.com.