---
title: Lucy Liu Is The New Voice Of Mercedes
description: Award-winning actress, producer and director Lucy Liu is replacing actor Jon Hamm as the official voice of Mercedes-Benz in the United States.
---

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# [Lucy Liu Is The New Voice Of Mercedes](https://www.carpro.com/blog/lucy-liu-is-the-new-voice-of-mercedes)

 Written by [CarPro](https://www.carpro.com/blog/author/carpro) | Jul 22, 2025 10:34:45 PM

#### I had a little trouble wrapping my brain around this, but after hearing her (below) it makes sense, she’s good! - [Car Pro Show](https://www.carpro.com/carpro-radio-show) host Jerry Reynolds

Mercedes-Benz is ushering in a new marketing chapter here in the U.S. and it's doing so with [a new voice of the brand.](https://media.mbusa.com/releases/mercedes-benz-usa-announces-lucy-liu-as-official-brand-voice-ushering-in-a-new-chapter-of-storytelling-for-us-campaigns) That of Award-winning actress, producer and director Lucy Liu. Liu is replacing Jon Ham<https://www.adweek.com/brand-marketing/lucy-liu-replaces-jon-hamm-as-the-voice-of-mercedes-benz/>m who had the role for 15 years.

Drawing from her award-winning career and wide artistic acclaim, Mercedes-Benz says Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, the automaker calls Liu uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio.

“Mercedes-Benz doesn’t just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity," said Lucy Liu, Award-Winning Actress, Producer, and Director. "This partnership reflects everything I value: innovation, intention, and impact. Together, we’re building a legacy of modern luxury that only Mercedes-Benz can deliver.” 

Liu recently made her voiceover debut in a new "Moving Forward" campaign featuring the GLS SUV, created with Merkley+Partners. The television commercial highlights the SUV's versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and performance. 

“The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing," said Melody Lee, Chief Marketing Officer, Mercedes-Benz USA. "Lucy’s range and sophisticated tone conveys a modern elegance that represents the brand’s legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal”.

Watch Liu’s voiceover debut on [YouTube ](https://www.youtube.com/watch?v=5LFyFYy3-cM&feature=youtu.be)and look for two more campaigns featuring Liu to premiere later this month.

[View full post](https://www.carpro.com/blog/lucy-liu-is-the-new-voice-of-mercedes)

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