Cue the music and the big red bow. You know it's the holiday season when you see Lexus' annual 'December to Remember' holiday campaign hit the airwaves.
This year, Lexus is celebrating moments of connection in its new ad spot called “Time Machine". It features a young boy who thinks the new Lexus RX is a time machine and hopes it will make the holidays come faster. When his older brother surprises him at Christmas, he gives him a red bow on a present. Of course, the spot isn't complete without the familiar Lexus jingle. This holiday season, the automaker is also partnering with Sprinkles cupcakes to support the Boys & Girls Clubs of America.
“This year’s ‘December to Remember’ celebrates the holidays as a joyful time to reconnect with loved ones,” said Vinay Shahani, vice president of Lexus marketing. “Our dealers do a great job of extending hospitality to our guests year-round. This holiday season, on behalf of our dealers, we’re inviting guests to enjoy a special Sprinkles treat and pay it forward to support the Boys & Girls Clubs of America.”
Lexus and Sprinkles will give away free cupcakes this coming weekend at one of 20 select Sprinkles locations nationwide. From Friday, December 2, through Sunday, December 4, red velvet cupcakes will be gifted courtesy of Lexus and its dealers – each of the three days for one hour between 10:00 and 11:00 a.m. (also while supplies last). Check out a list of participating locations here.
Starting tomorrow, Giving Tuesday, November 29, Sprinkles guests will have the opportunity to donate through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats. Lexus says for every donation made through the link between November 29 and January 3, Lexus will match donations up to $250,000.