The Houston Auto Show Is THIS MONTH!         

The Houston Auto Show is getting ready to kick off later this month! The 2026 event - which for the fifth year in a row also incorporates the Houston Boat Show - will take place the end of January at Houston's NRG Center. Dates are January 28th - February 1st. This year, new attractions include a Polaris off-road track and a Modern Luxury Lane.  Camp Jeep also returns. 

“This is Houston’s biggest celebration of vehicles and adventure,” said RoShelle Salinas, President of the Houston Auto Show. “Whether you’re a weekend boater, car enthusiast, or first-time buyer, the AutoBoative Show brings together every lifestyle under one roof.”

What’s In Store for 2026

• Polaris Power Sports Zone, the presenting sponsor of the Houston Boat Show, anchors an all-new adventure area packed with off-road thrills and rugged performance demonstrations.
• Give Back Day, on Thursday, Jan. 29, the AutoBoative Show will shine a spotlight on 20 of Houston’s best nonprofits for guests to learn about volunteering or donating, and being part of these organizations. 
• Test Driving, showcasing the latest electric, hybrid and gas models attendees can test drive vehicles from Camp Jeep, Chevrolet, Ford, Stellantis, Subaru and Toyota. 
• Expert-led Tours, for serious shoppers, journalists from the Texas Auto Writers Association will lead groups through vehicle options that fit their lifestyle and provide unbiased and knowledgeable information on each vehicle sector. 
• Family Fun Activities, Modern Luxury Lane, and a Classic Car Collection returns, with new interactive elements and photo ops.

“This year is especially momentous as we celebrate 71 incredible years of the Houston Boat Show and the 43rd year of the Houston Auto Show,” said Boat Show Chairman Bob Johnson of Reynolds Marine. “These two legendary events create a dynamic destination filled with innovation, lifestyle experiences, and all-out fun for every generation.”

It all starts with an exclusive VIP Night, presented by Modern Luxury. This exclusive adults-only preview evening features specialty vehicles, live entertainment, and a first look at the exhibits before doors open to the public. VIP tickets are $75 and include complimentary parking, hors d’oeuvres, and beverages.

Tickets & Hours

Tickets are available now at www.AutoBoativeShow.com. 

• Adults: $20 for two tickets online using ‘buy one get one’ deal Nov. 28 – Dec. 5, then early bird pricing of $15 per ticket until Dec. 31. 
• Children: Kids 5 years of age and under are free.
• VIP Night: $75 per person (limited availability).

Show Hours Jan. 28-Feb. 1:

• Wednesday–Friday: 11 a.m.–8 p.m.
• Saturday: 10 a.m.–8 p.m.
• Sunday: 10 a.m.–6 p.m.

For event updates, follow @HoustonAutoShow and @HoustonBoatShow on social media.

Photo:  AutoBoativeShow.com.