Chrysler brand is enlisting the help of your favorite PEANUTS gang for its latest marketing campaign. Its new video series features Snoopy, Charlie Brown, Lucy, Woodstock and other members of the beloved gang alongside the Chrysler Pacifica, showing how life is always better when it is spent together.
The first three videos in the series, “The Next Adventure,” “Perfect Pair” and “Ready, Set, Ride,” celebrate family, football and the fall season. You can watch them on Chrysler's YouTube channel, as well as on Instagram, Facebook and TikTok. Additional videos will debut throughout the fall.
“This partnership between America’s beloved PEANUTS and the Chrysler Pacifica – America’s best-selling minivan – truly is the perfect pairing,” said Chris Feuell, Chrysler brand CEO. “As families prepare for back-to-school, football and fall, and with Halloween right around the corner, what better way to celebrate these cherished moments than with the beloved PEANUTS gang and the Chrysler Pacifica as the perfect minivan to transport them on endless adventures? The Chrysler Pacifica has seating for up to eight and more than enough room for school backpacks, footballs and the family beagle!”
“For 75 years, PEANUTS has been an integral part of daily life for families around the country,” said Scott Shillet, VP global licensing Peanuts worldwide. “Bringing this campaign to life with Chrysler Pacifica is sure to delight our fans of all ages, ensuring this fall is extra fun for the whole family.”
”Both our Chrysler Pacifica minivan and PEANUTS are known for bringing families together to create long-lasting, joyful memories," said Olivier Francois, global chief marketing officer, Stellantis. "As we launch the first three installments in this months-long video series that ushers in the traditional holiday season, the Chrysler Pacifica will take consumers on a nostalgic ride, tapping into the love that so many have for the treasured PEANUTS gang."
Look for new Chrysler + PEANUTS merchandise line that's set to debut later this fall.
Photo: Stellantis.
