Ready to pursue your dream - but need a vehicle and some cash to help you do it? Then you may want to enter Chevrolet's first-ever "Lead Dream Chaser" contest. If you win, you'll get three months to chase your lifelong dream or passion project in an all-new 2024 Trax which arrives this spring. You'll also get $100,000 to go along with it. Keep in mind the contest winner will be sharing their Trax journey on social media.
The contest is a collaboration between Chevrolet and Kickstarter CEO Everette Taylor who will ultimately choose the Lead Dream Chaser from entries.
“The past few years have caused many to consider turning their ideas and ambitions into reality, and I'm excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.
The 30-day submission period opened on the afternoon of January 13th. Friday afternoons are - according to a Chevy-commissioned Harris Poll survey - the most popular time of the week for daydreaming.
If you'd like to enter, visit ChevyDreamChaser.com. You'll need to submit a short video about yourself, your dream and how the all-new Trax and funds will help you pursue it or help your community. You'll also need to submit a social media plan detailing how you'll document your story on social media. Finalists will be named in March with the winner announced in April.
“We look forward to reviewing the submissions and following along the journey of the Lead Dream Chaser,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”
To read more about the 2024 Trax - a vehicle CarPro Show Jerry Reynolds calls a future best-seller - see our previous post here.