I'm Laura Reynolds with CarPro.com. Bridgestone Americas is working to commercialize natural rubber from desert shrubs by 2030. Bridgestone will invest an additional $42 million dollars to establish commercial operations for planting and harvesting guayule. Guayule is a Mexican shrub of the daisy family which when processed yields a large amount of latex, a rubber substitute. Bridgestone has already invested more than $100 million dollars in research in order to use the guayule plants to achieve its carbon neutrality and 100% renewable tires goal by 2050. The company is working with U.S. farmers and Native American tribes to increase capacity of up to 25,000 additional acres of farmland for planning and harvesting the plant. A Bridgestone spokesperson says quote "With guayule, we can reduce the environmental impacts that come with overseas sourcing while also realizing a more sustainable agricultural system.” End quote. For more information on these and other vehicles, check out CarPro.com. With Today’s Auto News, I’m Laura Reynolds.