Ford Trends Report
I’m Laura Reynolds with CarPro.com. Ford has released its 11th annual Trend Report. The Trend Report looks at consumer preferences and behaviors. The questions range anywhere from stress to finances to environment. Ford Global Futuring Manager Jennifer Brace explains why it’s important to Ford to stay on top of cultural shifts and trends. Brace: "It's a really great report, it may be a little surprising that Ford does it because it's not just focused on automotive, it goes well beyond that, we're looking at how are people feeling around the world, what's going on, what is consumer sentiment how do we see it shifting, how do we see it changing. Um and then of course we work on how that might come back and impact our business and how can we share that with the teams here at Ford as we are developing products and services to help meet the needs of consumers who are changing and evolving." Ford uses the study to predict what customers will want in future models. You can read the report at FordTrends.com. That’s FordTrends.com.
GM Expands Super Cruise Road Network
GM Super Cruise Assistant Chief Engineer Jeff Miller says GM is doubling the Super Cruise road network to more than 400,000 miles. Miller: "Thankfully you won't need a hardware upgrade but there are software updates and there's obviously a map update. So this LIDAR based map was one of our key advanced technologies that went into Super Cruise. And this map is stored in the vehicle so for these new '23 vehicles, including the Tahoe, the Suburban, the Escalade and Yukon, we started building those with the correct software and map so that these customers can start utilizing these roads immediately and these vehicles should start hitting dealership lots here in November. For prior built vehicles, as long as you're on the ... so again starting back with model year '21, Escalades and the '22s as well including the electric Hummer, you'll be able to access these additional roads. You will need a software update which will come over the air."
For more information on these and other vehicles, check out CarPro.com. With Today’s Auto News, I’m Laura Reynolds.